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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: CPG
Procrastinators Gobble Up Thanksgiving Recipes
November 22, 2011
Thanksgiving is only a few days away and aspiring chefs are hungrily searching online for holiday recipes. Searches for Thanksgiving and turkey recipes traditionally peak the week of Thanksgiving, indicating that recipe searchers procrastinate and wait until the last minute... Continue reading...
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Posted by Heather Dougherty at 10:02 AM
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In Categories CPG | Recipes | Thanksgiving
General Mills Paves the Way for CPG Daily Deals with Groupon
April 28, 2011
Last Thursday, General Mills became the first large consumer packaged goods company to offer a deal on a daily deals site. The company’s promotion on Groupon gave consumers in Minneapolis and San Francisco the opportunity to receive more than $40... Continue reading...
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Posted by Heather Dougherty at 03:37 PM
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In Categories CPG | Coupons | Groupon
Thank You Mom campaign from Procter & Gamble
March 09, 2010
During the 2010 Winter Olympic Games, P&G started a campaign called ‘Thank You Mom’ to help with the cost of travel and accommodations for the mom (or important supporter) of all of the Team USA athletes so they could see... Continue reading...
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Posted by Heather Dougherty at 05:50 PM
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In Categories CPG | Coupons | Facebook | Olympics | Social Media | Social Networking
Searching for Healthy Snacks
July 09, 2009
Back to School has been a popular topic these days, so we have done some analysis around one of everyone’s favorite classes – lunch. We created a portfolio of 284 search terms related to kids healthy eating (e.g. lunches, treats... Continue reading...
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Posted by Heather Dougherty at 06:33 PM
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In Categories Back to School | CPG
