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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Coupons
Thank You Mom campaign from Procter & Gamble
March 09, 2010
During the 2010 Winter Olympic Games, P&G started a campaign called ‘Thank You Mom’ to help with the cost of travel and accommodations for the mom (or important supporter) of all of the Team USA athletes so they could see... Continue reading...
Posted by Heather Dougherty at 05:50 PM
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In Categories CPG | Coupons | Facebook | Olympics | Social Media | Social Networking
Searches aid offline purchases
December 16, 2009
Shoppers have plenty of gift buying left to do this season according to a survey released by the NRF which found that the average shopper had completed 46.7 percent of their holiday shopping by the second week of December, down... Continue reading...
Posted by Heather Dougherty at 03:43 PM
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In Categories Black Friday | Coupons | Holiday | Retail | Shopping and Classifieds | Thanksgiving
Hunt is on for Retailer Promo Codes
November 11, 2009
Almost everyone loves a bargain and during the cost conscious holiday shopping season last year, discounts were more popular than ever. This year looks to be no exception for the discount hungry consumer with searches up 19% last week as... Continue reading...
Posted by Heather Dougherty at 11:35 PM
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In Categories Coupons | Cyber Monday | Retail
The Oprah Effect on Free Chicken
May 08, 2009
Everyone loves a freebie and when a coupon for the new grilled chicken at Kentucky Fried Chicken was posted on Oprah.com, the impact was immediate. The volume of visits to Oprah.com increased 46x on Tuesday, May 5th as compared to... Continue reading...
Posted by Heather Dougherty at 10:39 AM
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In Categories Coupons | Oprah | Viral Marketing
