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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Black Friday
Post Holiday Traffic Boom
December 29, 2011
After a strong start over the Thanksgiving weekend, the traffic to the top 500 retail websites continue to increase every week throughout the 2011 holiday season as compared to last year. The highest increases year-over-year for daily traffic took place... Continue reading...
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Posted by Heather Dougherty at 12:02 PM
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In Categories Black Friday | Cyber Monday | Holiday | Retail
Retail traffic on Black Friday up 2%
November 26, 2011
Total US visits to the top 500 Retail websites increased 2% on Black Friday as compared to 2010 and received more than 173 million US visits. Traffic has increased each day leading up to the Thanksgiving holiday and the total... Continue reading...
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Posted by Hitwise Research at 07:43 PM
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Retail traffic on Thanksgiving Day up 9%
November 26, 2011
Total US visits to the top 500 Retail websites increased 9% on Thanksgiving as compared to 2010 and received more than 176 million US visits. Traffic increased each day leading up to the Thanksgiving holiday and the total visits jumped... Continue reading...
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Posted by Hitwise Research at 11:40 AM
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In Categories Black Friday | Holiday | Retail | Thanksgiving
Black Friday Anticipation Builds
November 18, 2011
Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a... Continue reading...
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Posted by Heather Dougherty at 03:09 PM
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In Categories Black Friday | Holiday | Thanksgiving
Reaching affluent post holiday shoppers via email
February 03, 2011
Throughout the holiday season, email is always a key driver of traffic to retail websites used to communicate products and promotions both online and in-stores. The daily downstream traffic from web-based email to the Retail 500 throughout the holiday season... Continue reading...
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Posted by Heather Dougherty at 05:41 PM
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In Categories Black Friday | Demographics | Email | Holiday | Retail
Affluent shoppers love coupons too
January 20, 2011
Everyone loves a bargain and during the holiday season, searches for coupons and discount codes are always commonplace as shoppers quickly check for promotions from specific retailers before making a purchase (e.g. jcpenney coupons, proflowers coupon free shipping). Searches increased... Continue reading...
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Posted by Heather Dougherty at 11:19 AM
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In Categories Black Friday | Coupons | Holiday | Retail | Shopping and Classifieds | Thanksgiving
Retail traffic up throughout holidays
December 28, 2010
Despite fears after two previous lackluster seasons, initial holiday shopping reports are positive and consumers were back to spending again in 2010. One indicator of consumers’ intent to buy was increased traffic to the Retail 500 throughout the holiday season.... Continue reading...
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Posted by Heather Dougherty at 03:46 PM
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In Categories Appliances & Electronics | Black Friday | Cyber Monday | Holiday | Retail | Shopping and Classifieds | Thanksgiving
Holiday Shopping Coupon Searches
December 21, 2010
Visits to retailers have been higher each week during the 2010 holiday season as compared to last year (8% increase for the week ending Dec. 18th, 2010) and coupled with the higher traffic are searches for coupons and promotional codes.... Continue reading...
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Posted by Heather Dougherty at 12:07 PM
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In Categories Black Friday | Coupons | Cyber Monday | Holiday | Shopping and Classifieds | Thanksgiving
Growing excitement online for Black Friday
November 24, 2010
Time to set the alarm clocks for 4am – Black Friday is almost here! Holiday shoppers are already researching the Black Friday promotions with searches around Black Friday up 31% and the share of visits to Black Friday websites up... Continue reading...
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Posted by Heather Dougherty at 10:29 AM
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In Categories Black Friday | Cyber Monday | Demographics | Holiday | Retail
Retailers Captured Increased Black Friday Search Traffic
November 04, 2010
Websites that aggregate Black Friday deals from retailers always start to garner more attention in the weeks building up to the Thanksgiving weekend as consumers start to research upcoming holiday purchases. Early shoppers have already started seeking information around Black... Continue reading...
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Posted by Heather Dougherty at 05:15 PM
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In Categories Black Friday | Holiday | Retail | Search Strategies | Shopping and Classifieds | Thanksgiving
Black Friday Search Activity
October 27, 2010
It’s only almost Halloween, but holiday shopping season will soon be upon us. Every year the weekend that includes both Thanksgiving and Black Friday acts as the official kick-off for holiday shopping - even though some shoppers start as early... Continue reading...
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Posted by Heather Dougherty at 04:17 PM
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In Categories Black Friday | Holiday | Retail | Shopping and Classifieds | Thanksgiving
Searches aid offline purchases
December 16, 2009
Shoppers have plenty of gift buying left to do this season according to a survey released by the NRF which found that the average shopper had completed 46.7 percent of their holiday shopping by the second week of December, down... Continue reading...
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Posted by Heather Dougherty at 03:43 PM
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In Categories Black Friday | Coupons | Holiday | Retail | Shopping and Classifieds | Thanksgiving
Online holiday shopping season underway
December 02, 2009
Holiday shopping is in full swing now that Black Friday and Cyber Monday are behind us… sort of. Overall, visits to the Retail 500 were down on Thanksgiving, Black Friday and Cyber Monday as compared to last year. Visits declined... Continue reading...
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Posted by Heather Dougherty at 11:33 AM
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In Categories Black Friday | Cyber Monday | Holiday | Retail | Thanksgiving
Holiday shopping with social networks
December 01, 2009
Last week, our custom category of 155 Social Networking websites received just over 10% of all US Internet visits. With such a large audience, marketers have flocked to websites like Facebook and Twitter to reach out to consumers during the... Continue reading...
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Posted by Heather Dougherty at 11:22 PM
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In Categories Black Friday | Cyber Monday | Facebook | Holiday | Social Media | Social Networking | Thanksgiving | Twitter | US
Thanksgiving and Black Friday Seasonal Traffic Patterns
November 24, 2009
When you start hearing about doorbuster sales and stores opening at 5 am, it can mean only one thing – Thanksgiving and Black Friday are almost upon us again! Retailers started to promote pre-Black Friday sales as early as late... Continue reading...
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Posted by Heather Dougherty at 05:36 PM
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In Categories Black Friday | Cyber Monday | Email | Holiday | Retail | Search Engines | Shopping and Classifieds | Thanksgiving
Black Friday and Cyber Monday Predictions
November 02, 2009
Holiday projections are out and many are predicting a gloomy holiday season for retailers. The NRF forecasts a 1% decline growth in total retail sales for the 2009 holiday season, totaling $437.6 billion. The online channel is poised to fare... Continue reading...
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Posted by Heather Dougherty at 06:11 PM
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In Categories Black Friday | Email | Holiday | Retail | Search Strategies | Shopping and Classifieds | Thanksgiving
Circuit City to close all operations
January 19, 2009
On Friday, Circuit City announced that the company is closing 567 stores and will be laying off more than 30,000 workers. During the holiday season, despite being one the top visited websites among the Retail 500 on Thanksgiving (#5), Black... Continue reading...
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Posted by Heather Dougherty at 02:56 PM
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In Categories Black Friday | Holiday | Retail | Shopping and Classifieds
The Season of Online Coupons
January 15, 2009
We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving the way for an increase in online deal seeking. Coupon websites experienced growth in visits throughout... Continue reading...
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Posted by Heather Dougherty at 07:40 PM
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In Categories Black Friday | Economy | Holiday | Retail | Shopping and Classifieds
Traffic to Web-only retailers increases on Thanksgiving and Black Friday
December 01, 2008
The holiday shopping season is officially upon us and for some online retailers, prospects may be rosier than expected thanks to heavy promotional activity to encourage spending (and unfortunately also erode profit margins). On Thanksgiving, which has been the heaviest... Continue reading...
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Posted by Heather Dougherty at 07:51 PM
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In Categories Black Friday | Retail | Shopping and Classifieds
Retail traffic flat from 2007
November 25, 2008
Thanksgiving is almost here, time for turkey, pumpkin pie – and online shopping. Each year Thanksgiving is the peak traffic day to the Retail 500, particularly among many of the brick & mortar players, who use the online channel to... Continue reading...
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Posted by Heather Dougherty at 06:34 PM
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In Categories Black Friday | Economy | Retail | Shopping and Classifieds
Black Friday countdown is on
November 21, 2008
With one week left to go, Black Friday (aka the day after Thanksgiving) is almost upon us. Historically, Black Friday sales were typically called After-Thanksgiving sales, but thanks to a growing number of websites leaking retailer promotions, Black Friday has... Continue reading...
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Posted by Heather Dougherty at 06:55 PM
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In Categories Black Friday | Retail | Shopping and Classifieds
