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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Back to School
Search Behavior and Results for Laptops
August 18, 2010
Laptops have become an increasingly popular and necessary Back to School item, so we used the generic term ‘laptops’ to help understand the current search strategies and behavior around this competitive term. Many consumers put significant time and consideration into... Continue reading...
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Posted by Heather Dougherty at 07:18 PM
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In Categories Back to School | Search Engines | Search Strategies
Targeting College Students for Back to School
August 11, 2010
According to the NRF’s 2010 Back to College Consumer Intentions and Actions survey, the average college student’s family will spend $616.13 on new apparel, furniture for dorms or apartments, school supplies and electronics, down slightly from $618.12 last year. Electronics... Continue reading...
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Posted by Heather Dougherty at 05:09 PM
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In Categories Appliances & Electronics | Back to School | Demographics
Back to school searches growing
July 21, 2010
The summer is only half over, but search queries including ‘Back to School’ are on the rise and the share of variations have increased 28% for the week ending July 17, 2010 year-over-year. Over the past 2 years, the peak... Continue reading...
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Posted by Heather Dougherty at 04:26 PM
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In Categories Back to School | Search Strategies
Searching for Healthy Snacks
July 09, 2009
Back to School has been a popular topic these days, so we have done some analysis around one of everyone’s favorite classes – lunch. We created a portfolio of 284 search terms related to kids healthy eating (e.g. lunches, treats... Continue reading...
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Posted by Heather Dougherty at 06:33 PM
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In Categories Back to School | CPG
Back to School Season Starts Soon
June 18, 2009
School is barely out for the summer, but the Back to School season is right around the corner again. Search queries that include the phrase ‘back to school’ begin to ramp up during the month of July, peak in early... Continue reading...
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Posted by Heather Dougherty at 12:05 PM
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In Categories Back to School | Search Strategies
