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Hitwise Intelligence - Heather Dougherty - North America

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Category Archives: Back to School

Searching for Healthy Snacks

July 09, 2009

Back to School has been a popular topic these days, so we have done some analysis around one of everyone’s favorite classes – lunch. We created a portfolio of 284 search terms related to kids healthy eating (e.g. lunches, treats... Continue reading...

Posted by Heather Dougherty at 06:33 PM | (0) | (0)
In Categories Back to School | CPG

Back to School Season Starts Soon

June 18, 2009

School is barely out for the summer, but the Back to School season is right around the corner again. Search queries that include the phrase ‘back to school’ begin to ramp up during the month of July, peak in early... Continue reading...

Posted by Heather Dougherty at 12:05 PM | (0) | (0)
In Categories Back to School | Search Strategies

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Heather Dougherty

Director, Research at Hitwise.

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