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Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
Category Archives: Acquisition
AirTran and Southwest Audience Compatibility
March 24, 2011
AirTran’s shareholders approved Southwest Airlines’ proposed acquisition on Wednesday, which was originally announced last year in September. The buyout will expand Southwest’s lead in market share of visits online among airlines, where their website already consistently ranks first in the... Continue reading...
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Posted by Heather Dougherty at 06:39 PM
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In Categories Acquisition | Airlines | Demographics | Travel
Case Study – Social Security Administration
November 05, 2010
The Social Security Administration may not be the first website that comes to mind when thinking about search or social, but these two sources combined accounted for half of the traffic referrals in October 2010. Search engines referred 43% of... Continue reading...
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Posted by Heather Dougherty at 12:12 PM
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In Categories Acquisition | Facebook | Government | Search Strategies | Social Media
Customer Acquisition Strategies in Insurance
August 25, 2010
USAA regularly captures the highest share of visits within the Insurance category and receives nearly the amount of the next 3 combined. A large driver for the high share of visits to USAA.com is the limited number of physical locations,... Continue reading...
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Posted by Heather Dougherty at 01:15 PM
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In Categories Acquisition | Insurance
