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Hitwise Intelligence - Heather Dougherty - North America

Analyst Weblog

« Retail traffic on Black Friday up 2% | Layaway on Online Users’ Holiday Wishlist »

Retail traffic on Cyber Monday up 24%

November 30, 2011

On the heels of a very successful Black Friday, holiday shopping trends continue on an upward trajectory. On Cyber Monday, November 28th, total US visits to the Top 500 Retail websites increased 24% on Cyber Monday as compared to 2010 with more than 170 million US visits. The day before Cyber Monday also showed significant growth over last year with an increase of 14%. Overall, traffic has increased every day over the past week with only one exception, Saturday, Nov. 26th.
CM-retail.png

Among the categories driving the growth in traffic on Cyber Monday were Department stores (e.g. Amazon and Wal-Mart) Rewards & Directories, Apparel & Accessories, Appliances & Electronics (e.g. Best Buy) and Video & Games (e.g. Game Stop). All the categories saw double-digit growth on Cyber Monday 2011 vs. 2010.
CM-cats.png

Below is a list of the top visited retail sites on Cyber Monday:
CM-sites.png
All of the major retail websites experienced double-digit growth on Cyber Monday, including the top 10 sites. In fact, digging further into data shows that 91 of the top 100 sites (or 172 sites out of top 200) retail sites saw year-over-year traffic increases on Cyber Monday 2011 vs. 2010.

Our previous analysis is here for: Thanksgiving Day and Black Friday.

Posted by Hitwise Research at 03:34 PM | (0) | (0)

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