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Hitwise Intelligence - Heather Dougherty - North America
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Tracking Hurricane Earl online
September 02, 2010
Visits to the website of the National Hurricane Center jumped to represent 7.5% of all visits to the News and Media – Weather category on Tuesday, August 31, 2010. The National Hurricane Center ranked 4th among the 227 websites included in the category on Tuesday as fears increased regarding the projected path of Hurricane Earl, after being named a category 4 storm. The storm also drove increased visits to the News and Media – Weather category on Tuesday and visits increased 13% from the previous day.
Searches for ‘hurricane earl’ and ‘national hurricane center’ ranked 5th and 6th, respectively, among search terms driving traffic to the News and Media – Weather category on Tuesday.
The daily search term variations of ‘hurricane’ were dominated by Hurricane Earl-related searches, with 4 queries related to tracking the path of the storm.
The National Weather Center received the highest share of clicks on Tuesday from searches on ‘hurricane earl’, followed by Yahoo! News and The Washington Post.
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Posted by Heather Dougherty at 03:03 PM
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