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Hitwise Intelligence - Heather Dougherty - North America

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Paul the Psychic Octopus

July 08, 2010

Quite possibly the first octopus to receive death threats (first from Argentina fans, now German fans), Paul the Octopus (or “Oktopus Orakel”) has catapulted into fame after correctly predicting the winner for all six of the German matches in the World Cup. Although yesterday’s prediction about Spain winning the semi-finals has probably made Paul the most famous octopus on the planet, searchers have been curious about the psychic octopus for weeks. Out of 423 search queries including the keyword ‘octopus’, ‘octopus world cup’ ranked 10th for the 4 weeks ending July 3, 2010 and 32 in total were related to the World Cup predictions. Fans were hoping that Paul could predict the outcome of all of the matches with plenty of variations including non-German matches.

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Posted by Heather Dougherty at 02:35 PM | (0)
In Categories Search Strategies

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Heather Dougherty

Director, Research at Hitwise.

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