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Hitwise Intelligence - Heather Dougherty - North America

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Facebook Reaches Top Ranking in US

March 15, 2010

Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.

SM WMS Facebook Google 3-13-10.png

Posted by Heather Dougherty at 11:24 AM | (33) | (26)

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I wonder what type of visits are the fastest growing for both sites- What share of Google visits were from toolbar searches? How does Facebook's YOY change in visitors from mobile devices compare to Google's? Who's beating who on getting new engaged or converted visits? It would be cool to see how battles over specific segments are playing out, who each company values most, and why.

Posted by Josh | March 15, 2010 04:47 PM

So where is Yahoo in all this? I've always read that Yahoo consistently gets more traffic than Yahoo, but Google gets more searches. Can you help set the record straight?

Posted by Texxs | March 15, 2010 07:05 PM

This is interesting, so Google is at second place now...

What does this really mean in terms of internet dominance?

Is this growth by Facebook sustainable? or it will go belly up like Myspace when the next best thing launch.?

Posted by Paul | March 15, 2010 09:16 PM

It seemed to me that it never will happen :P

Posted by GiG-News.pl | March 16, 2010 05:06 AM

Just to clarify 'Most visited' = Unique users? It's a measure of all FB pages versus all G, or just the index pages?

Thanks!

Posted by Matt | March 16, 2010 06:15 AM

Amazing to see how fast traffic for FB went up in the last year. That's what every web company is dreaming about!

Posted by Sanya | March 16, 2010 07:09 AM

Sounds interesting, until you realize that a significant portion of Google's users don't go to www.google.com -- they search from their browsers' toolbars.

The comparison is worse if that graph only includes the main Google page and not GMail, Google Maps, and all those other properties. But it's not clear how "deep" the comparison goes.

Posted by Andrew Kantor | March 16, 2010 08:42 AM

who really cares 'bout being # 1.

key is to stay Top 10 for a long long run.

Posted by RivaRian | March 16, 2010 09:05 AM

Is this just GOOGLE.com domain or subdomains? It can't be their entire suite of sites/tools (which includs gmail)... and yes, most people use their toolbars and don't go to the Google site.

What is the sample size?

Posted by matt heindl | March 16, 2010 12:09 PM

@Andrew Kantor

Searches originating from a browser toolbar will still end up on Google, so those would be included in the traffic numbers. But good point about the other properties. Is that comparison just for google.com, or does it include all of the others. What about YouTube?

My guess is that these properties were not counted and that Google is still WAY out in front.

Posted by Bryon | March 16, 2010 04:15 PM

But you have to remember that Facebook, is pretty much JUST Facebook, Google, is how many different sites? Google Earth, Google Maps, etc, It will be fun to watch and see how they react though! :)

Posted by Warren Wooden | March 16, 2010 06:57 PM

I agree facebook is growing rapidly worldwide. I think much of the growth comes from log-in with your facebook feature, since recently adapted by so many internet services.

Posted by jeff | March 16, 2010 07:11 PM

Talvez llego la hora que Google compre a Facebook antes que se haga mas caro

http://www.pegas.cl

Posted by Marcelo | March 16, 2010 08:07 PM

Having the highest number of hits during Christmas gives you a nice fuzzy feeling, but comparing Facebook to Google is like comparing the number of phone calls to the number of people who read a newspaper on a given day. A more worthwhile comparison would be Facebook against MySpace or Gmail, or Google against Yahoo or Bing.

Posted by JOHN BEN DEVETTE | March 17, 2010 01:29 AM

7.07%+7.03%=15%... so didn't they have a combined market share of 15%?

Posted by Sophie | March 17, 2010 07:13 AM

Andrew Kanto: 'Facebook still has a ways to go if you include Google's non-search properties, which bring the total up to 11.03% of traffic.' -- Slashdot.org (More details: http://money.cnn.com/2010/03/16/technology/facebook_most_visited/ )

Posted by Luca Masters | March 17, 2010 09:18 AM

Andrew,
When you search thru the browsers' toolbar, it is still counted as traffic to google.com since the search is passed to the google search engine ;)

Posted by Bjorn | March 17, 2010 09:42 AM

A fantastic achievement for facebook that can shift the king of the internet.. since facebook is full of benefits of communicating with family, friends, and partners.. i'm not surprised to know that it reached the top!
Cheers;

Posted by Jenny | March 18, 2010 07:06 AM

[..]bA fantastic achievement for facebook that can shift the king of the internet.. since facebook is full of benefits of communicating with family, friends, and partners.. i'm not surprised to know that it reached the top!
Cheers;[...]

Jenny, i full y agreed with you

Posted by karlos | March 26, 2010 03:09 PM

Andrew,
When you search thru the browsers' toolbar, it is still counted as traffic to google.com since the search is passed to the google search engine ;)

Posted by منتديات | June 24, 2010 05:55 PM

Im pretty sure facebook is going to be around a while before it flops like myspace did. Twitter came along afterwards but i think most twitter uses then reverted back to facebook.

Posted by Wednesbury | July 9, 2010 07:43 AM

I'm pretty confident to say that this will not last. Facebook will eventually flop just like all the other major social sites have in the past (think myspace). Google on the other hand may be around for ever. I mean think about it, when you tell someone to look something up on the internet you don't say it like that, you say just 'google' it. Also google has it's own religion now, just google it.

Posted by Dentist | August 2, 2010 08:45 PM

I wonder what type of visits are the fastest growing for both sites- What share of Google visits were from toolbar searches? How does Facebook's YOY change in visitors from mobile devices compare to Google's? Who's beating who on getting new engaged or converted visits? It would be cool to see how battles over specific segments are playing out, who each company values most, and why.

Posted by Cheap New York Yankees Tickets | August 5, 2010 08:04 AM

Google, so those would be included in the traffic numbers. But good point about the other properties

Posted by Backham | August 5, 2010 09:58 AM

don't think about USA only,in this month of july indian facebook gets boomed...more than million people joined in various community

Posted by kalai | August 5, 2010 11:33 AM

Searches originating from a browser toolbar will still end up on Google, so those would be included in the traffic numbers. But good point about the other properties. Is that comparison just for google.com, or does it include all of the others. What about YouTube?

Posted by Cheap Green Bay Packers Tickets | August 9, 2010 08:44 AM

Facebook definitely has its share of games, and at times it is a pain to avoid all the achievement notices that other users broadcast. Basically, who can make the coolest, most friendly, and advanced website?

Posted by jay B | August 12, 2010 10:14 AM

Facebook has topped Google yet again to become the most visited website in the US but facebook dont have the search engine as strong as google..google is not for making friends, google is all about Data...

Posted by keshavsing | August 12, 2010 10:17 AM

Facebook is aiming for 600 billion by next month.

Posted by SEO India | August 13, 2010 09:32 AM

It's really amazing how quickly Facebook got up there. March of 09 it looked to be around 2.3%, one year later over 7%! What a huge growth. I'm really looking forward to observing the future growth of Facebook in the upcoming months and years

Posted by Jack | August 26, 2010 07:29 AM

I'm pretty confident to say that this will not last. Facebook will eventually flop just like all the other major social sites have in the past (think myspace). Google on the other hand may be around for ever. I mean think about it, when you tell someone to look something up on the internet you don't say it like that, you say just 'google' it. Also google has it's own religion now, just google it. Thanks for sharing.

Posted by Cheap Mary Poppins Tickets | September 2, 2010 05:52 AM

Even if Facebook got beaten by Google by a good margin, this is hardly a setback for them. The massive user base Facebook has gathered in just a few years is nothing short of amazing. Remember, they have only been around since 2004. Google, on the other hand, has had since 1998 to build their empire

Posted by العاب | September 2, 2010 11:22 AM

Facebook has gone up like clockwork. Mr.Zuckerberg's social network site strucked people from all around the world. I believe Facebook still has to reach its full potential. When you think of countries where facebook is banned. countries such as syria,iran & pakistan. Despite Google has been here a much longer time than Facebook, it still amazes me Facebook could top google. Well at the end both of them are happy because they are #1 in both their fields. Social networking and search engines respectively.

Posted by Mutuelle santé | September 7, 2010 06:54 AM

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Heather Dougherty

Director, Research at Hitwise.

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