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Hitwise Intelligence - Heather Dougherty - North America

Analyst Weblog

« Thanksgiving and Black Friday Seasonal Traffic Patterns | Holiday shopping with social networks »

Zhu Zhu Pets are hottest holiday gift

November 30, 2009

One of the hottest products this year is the Zhu Zhu Pet, an electronic pet hamster that is selling out of retailers all over the country. Searches jumped for ‘zhu zhu’ related-terms last week as compared to the previous week: ‘zhu zhu hamster’ increased 53%, ‘zhu zhu pets’ increased 135% and ‘zhu zhu’ increased 107%.

zhuzhusearches.png

There were 278 variations of the search term ‘zhu’ last week, with many of the queries including the words ‘where’ and ‘in-stock’ since the pets have become increasingly hard to come by as the holidays approach. Any retailers that have the Zhu Zhu Pets in-stock should make sure that they are including these location-based keywords in their SEM strategy.

zhuzhusearchvariations.png

The manufacturer’s website for the toy received the highest share of searches for ‘zhu zhu pets’ last week, followed by Amazon and Yahoo!. The popularity of the toy has created a strong secondary market where the robotic hamsters are selling for far higher than their original price on websites like Amazon and eBay.

zhuzhusearchdownstreamsites.png

Join us for our a webinar next Wednesday on the season’s Hot Products and Using Hitwise to Stay Focused this Holiday Season.

Posted by Heather Dougherty at 06:37 PM | (2) | (0)
In Categories Holiday | Hot Products | Search Strategies

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Comments

On eBay Zhu Zhu Pets was by far the hottest keyword, beating the iphone or the Nintendo Wii.

Posted by D&G | December 1, 2009 04:11 AM

Hi Heather,

It is certainly a hot topic but the biggest issue is finding retailers who can fulfill the orders. We have the same issue here in the UK where they go by the name Go Go Pets.

Regards,
Paul

Posted by Paul Anderson | December 1, 2009 04:19 AM

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Heather Dougherty

Director, Research at Hitwise.

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