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Hitwise Intelligence - Heather Dougherty - North America
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Bing Shopping takes off
August 14, 2009
Microsoft recently announced a promotion to receive Double Cashback when consumers use Bing Shopping for searches and online purchases. Back in October of last year, I wrote about the initial success of the Cashback program to capture visits, so this particular promotion (especially as consumers continue to curb spending) made me curious as to how Bing Shopping has performed since launch.
Within a custom category of 12 Comparison Shopping Tools, visits to Bing Shopping increased 169% when comparing the week ending June 6th to the week ending August 8th. Bing Shopping entered the category with an 8th place ranking and 4% of the visits within the category, jumping to 4th place and capturing nearly 11% of visits last week. As a result, there was a decline in visits to many of the comparison shopping tools.
Nearly 30% of the traffic to Bing Shopping was referred from Bing (18.32%) and MSN (11.34%) last week. Of the visitors to Bing Shopping referred from Bing, 66.81% were new visitors to the website (have not visited in the past 30 days) and 49.88% from MSN were new. Additionally, 5.86% of visitors were from Google (75.01% new) and another 3.54% were from Yahoo! Search (68.41% new).
Amazon.com, eBay, and Buy.com were the most visited retailers following a visit to Bing Shopping. Among all of the retailers, Bing Shopping is sending a significant share of new visitors to the websites, highlighting good customer acquisition opportunities for back to school shopping and the upcoming holiday season.
Yes, this includes all referrals - paid, organic, and direct. Last week, 31.60% of the visits to Bing Shopping were referred from search engine and 52.50% of the search traffic was from paid listings.
Posted by Heather Dougherty at 11:37 AM
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In Categories Bing | Retail | Shopping and Classifieds
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Just so I'm understand this better - this is overall traffic (paid+organic+direct) traffic right?
Also it appears that Bing engaging in social sites like MySpace is helping in their increase from upstream data.
Posted by Derek Chew | August 14, 2009 02:32 PM