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Hitwise Intelligence - Heather Dougherty - North America
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Initial Bing Stats for US and Canada
June 10, 2009
Last week, Microsoft launched the new version of its search engine, Bing and initial interest has been high due to a major advertising campaign to drive awareness, extensive media coverage, and of course, curiosity.
In the US, Bing ranked 17th among all websites out of over 450,000 websites, up from 5120 the week before the official launch when the website was merely a placeholder. Within the Search Engines category, Bing ranked 4th out of the search engines tracked by Hitwise and Bing Image Search ranked 15th for the week ending June 6, 2009.
In Canada, Bing hit the top 10 among all websites during the first week of launch and captured 1% of all Canadian Internet visits last week. Bing also ranked 3rd last week in terms of the market share of visits within the Search Engines category behind Google Canada and Google.
For both the US and Canadian markets, MSN was the leading website for referrals to Bing and represented 36% and 37% of upstream traffic, respectively. In terms of where Bing was sending traffic, in the US, the highest share of traffic visited websites in the Shopping & Classifieds category followed by Entertainment and Business & Finance. In Canada, the highest share of visits after Bing went to the Entertainment category, followed by Social Networking, then Shopping & Classifieds.
There are several similarities across both markets among the top 10 search terms that were searched for on Bing last week, with ‘facebook’ ranking #1 in both the US and Canada. For both lists 9 out of 10 of the search terms were navigational searches for specific websites like Facebook, Yahoo, and YouTube.
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Posted by Heather Dougherty at 04:34 PM
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In Categories Bing | Search Engines | Search Strategies
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