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Michelle Obama’s Impact on Fashion

May 07, 2009

Ever since First Lady Michelle Obama hit the press circuit, there has been a fascination with her clothing choices. Mrs. Obama’s selections from retailers like J Crew, White House Black Market and Talbots, that are affordable and obtainable by many Americans has caused lots of interest in mimicking her fashion choices. Yesterday, Time even asked the question “Can Michelle Obama Save Fashion Retailing?”

This is a topic that I was also curious about, so I ran a search term suggestion report on the query ‘michelle obama’ and found that ‘michelle obama fashion’ was ranked #2 among the terms over the past 12 weeks. Queries including style also hit the top 10 search terms and among the top 100 there are additional searches about sneakers, dresses, attire and wardrobe.

Sm Michelle Obama Search Terms.png

The destinations from the queries for ‘michelle obama fashion’ also help to reinforce the interest and potential impact that Mrs. Obama may have on apparel sales. The website for J Crew received 5.96% of the clicks from the searches, thanks in part to the retailer taking advantage of the press to run a paid search campaign.

Sm Michelle Obama Fashion Downstream.png