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Hitwise Intelligence - Heather Dougherty - North America

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Top Searches on Hulu.com

April 17, 2009

YouTube has unveiled several partnerships with studios to expand the selection of TV shows and movies available on the website. With YouTube adding premium content onto their website, this move starts to make them compete more directly with websites like Hulu. The wide variety and quick availability of content on Hulu has made the website become very popular, so we thought it would be interesting to see what people are searching for on Hulu.com to gain a sense of demand for particular shows. The top search taking place on Hulu.com during the week of March 21, 2009 was for the TV show Family Guy. 3 specific episodes of the Family Guy also made the top 500 internal site searches on Hulu.com – ‘Road to Germany’, ‘Chicken Fight’, and ‘Baby Not on Board’.

Top Internal Site Seaches on Hulu.com - Week of March 21, 2009
1. family guy
2. transformers cartoon
3. lie to me
4. the office
5. keeping up with the kardashians
6. 24
7. battlestar galactica
8. bones
9. damages
10. the simpsons

Not surprisingly, TV shows dominated the top 100 search terms for the week on Hulu.com with 83 search terms with 8 referring to various versions of Law & Order. The majority of the search terms were for specific titles of TV shows and movies, and in some cases, specific episodes, with very few searches for actors.

Posted by Heather Dougherty at 05:15 PM | (0) | (2)
In Categories Entertainment | Hulu | Video | YouTube

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