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Hitwise Intelligence - Heather Dougherty - North America

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YouTube surpasses MySpace as Music Destination

January 30, 2009

Yesterday my colleague Heather wrote a blog post about the top searches on YouTube; which are dominated by music-related searches. Along those same lines, I have been monitoring the top websites receiving traffic from a portfolio of 1300 band & artist names over the past few months to identify the top music destinations. The largest share of traffic, nearly 24%, visited Wikipedia immediately following a search on one of the names and for the past 10 weeks, YouTube ranked 2nd, receiving a higher share of the traffic than MySpace.

Music searches 1-24-09.png

For example, the top searched artist within the music portfolio was Taylor Swift for the 4 weeks ending January 24, 2009. The top websites to receive traffic from the searches on ‘taylor swift’ was Wikipedia and YouTube, ahead of the artist’s official website.

taylor swift searches 1-24.png

Posted by Heather Dougherty at 04:09 PM | (0) | (0)
In Categories Music | Social Networking | Video

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Heather Dougherty

Director, Research at Hitwise.

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