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Hitwise Intelligence - Heather Dougherty - North America

Analyst Weblog

« Free shipping searches abound | Retailers still keen on search »

Hot Products - Toys and Electronics Categories

December 19, 2008

The short holiday season is rapidly coming to an end, but shoppers have not given up on looking for the hot products online. The Wii Fit continues to dominate the fast moving search terms list, when comparing the top searches to the Appliances & Electronics and Toys & Hobbies categories for last week with the previous year. The short supply has even spawned a website called Buy Wii Fit to aggregate the retailers where the game is available, in the same spirit of the Wii Tracker and TMX Elmo Tracker started in past holiday seasons to refer shoppers to retailers that had received a supply of the hot toys.

Naturally, there are new gadgets released every year like the Blackberry Storm that become popular. However, searches for several products like the iPod Touch and GPS units remain strong and have increased from the same timeframe last year. Cell phone accessories are also popular, suggesting some consumers may be opting not to replace their cell phones with new models, instead replacing things like cases and headsets to extend the life.

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Bakugan was on top of the fast moving search terms for toys and also ranked #14 among all search terms driving traffic to the Toys & Hobbies category for the 4 weeks ending Dec. 13, 2008.

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Bakugan has become so popular this holiday season that the searches even ranked above established holiday favorites Barbie and American Girl.

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Bakugan is a huge hit, but Lego was the top product brand driving traffic to the websites for the Toys & Hobbies category - maybe people are picking some up to join in on the Lego album cover making fun!