About Hitwise

Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.

Hitwise Intelligence - Heather Dougherty - North America

Analyst Weblog

« Google Chrome Stats | Employment traffic reaches new heights »

JetBlue eBay Auctions

September 17, 2008

Last week, JetBlue held a week long auction on eBay to sell over 300 airline tickets and vacation packages. All of the travel needs to be completed by October 6th, so these auctions provided an opportunity for JetBlue to quickly sell off unsold seats and packages. Prices started between five and ten cents, which helped to quickly drive up the share of JetBlue’s traffic going to eBay to 7% last week, up from 0.58%.

JetBlue Downstream to eBay.png

On Monday, Sept 8th, the first day of the auctions, there was a big jump where 22% of JetBlue’s traffic visited eBay immediately after JetBlue.com. The JetBlue/eBay auctions provided a good acquisition opportunity to attract customers during a time when ticket sales tend to be sluggish for the airline industry - among the JetBlue visitors that visited eBay, 84% were new, meaning they had not visited JetBlue in the past 30 days. The prospects of scoring some cheap plane tickets also resulted in an overall increase of new visitors to JetBlue.com last week, reaching 55%, up from 48% the week prior.

downstream new and ret.png