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Hitwise Intelligence - Heather Dougherty - North America

Analyst Weblog

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Google’s share of US searches hits 70%

August 11, 2008

Each month at Hitwise we release the share of searches by each of the major search engines to measure the impact upon the search landscape. The report tends to tell a similar story each month in terms of the ranking by share of searches, but for July (the four weeks ending July 26, 2008); Google reached a new milestone and accounted for 70.77 percent of all U.S. searches. Google’s share of searches increased 10% over the same month last year and 2% over the previous month. Yahoo! Search, MSN Search (including Live.com), and Ask followed with 18.65%, 5.36%, and 3.53% share of searches, respectively.

At least some of the growth in searches can be attributed to the growing share of visits to Google. Looking back over the past 13 months, in addition to the growing share of searches, traffic to Google has continued to increase. The market share of visits to Google in July increased 25% over July 2007 and has grown each month since January in 2008. Retention of this increased traffic is also coming into play as Google has maintained a consistent returning visitor rate (visitors who have visited the website within a 30 day period) of 95% each month since October 2007 (when Hitwise began tracking this metric).

Next week I’ll be speaking on 2 panels at SES San Jose with some great folks so please join us if you are attending the conference - the 1st panel is Monday morning, the Search Industry Update (where I am sure this topic will come up) and the 2nd panel is Tuesday afternoon, Identify, Analyze, Act: SEM by the Numbers. I encourage everyone to check out the agenda – more than 80% of the panels and content are new so everyone should be walking away with some useful information.

Posted by Heather Dougherty at 03:11 PM | (5) | (2)
In Categories Search Engines

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