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Hitwise Intelligence - Heather Dougherty - North America

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« July 2008 | August 2008 | September 2008 »

Joe Biden Paid Search Campaigns Begin

August 29, 2008

Once the major news outlets received the word that Obama had selected Senator Joe Biden of Delaware as his running mate, the announcement immediately resulted in a huge increase in the volume of searches for the search term ‘joe biden’... Continue reading...

Tweet Posted by Heather Dougherty at 09:30 AM | (0)
In Categories Election2008 | Politics

Presidential candidates - are states red and blue online?

August 27, 2008

During the primaries we took a look at the visitation to the websites of presidential candidate hopefuls to predict the winners by state. Now that the nominations have been decided and the DNC is underway with the RNC not far... Continue reading...

Tweet Posted by Heather Dougherty at 03:59 PM | (2) | (0)
In Categories Election2008 | Politics

Biden VP pick and DNC invigorates candidate site traffic

August 26, 2008

Last week, the forthcoming Democratic National Convention and Vice-President selection drove the 2nd highest share of visits to each of the websites of the presidential candidates in the past year. The only week with a higher share of visits included... Continue reading...

Tweet Posted by Heather Dougherty at 02:36 PM | (0)
In Categories Election2008 | Politics

Online shopping traffic remains strong

August 18, 2008

One sector that we continually monitor here at Hitwise for insight into consumer behavior is traffic to the Shopping & Classifieds category. Given the current economic climate, price sensitivity is driving more visits to the websites of online retailers, coupons,... Continue reading...

Tweet Posted by Heather Dougherty at 09:28 AM | (0)
In Categories Search Engines | Shopping and Classifieds

Google’s share of US searches hits 70%

August 11, 2008

Each month at Hitwise we release the share of searches by each of the major search engines to measure the impact upon the search landscape. The report tends to tell a similar story each month in terms of the ranking... Continue reading...

Tweet Posted by Heather Dougherty at 03:11 PM | (12) | (2)
In Categories Search Engines

LA and NYC Top DMA® Markets Visiting NBCOlympics.com

August 07, 2008

Hitwise recently added DMA® (Designated Market Area) reporting to our demographics data and with 2008 Beijing Olympics underway we wanted to see which markets have visited the NBCOlympics.com website the most in the past four weeks. In television industry network... Continue reading...

Tweet Posted by Hitwise Research at 03:16 PM | (0)
In Categories Sports

Montauk Monster gains notoriety online

August 04, 2008

As a frequent visitor to Montauk, I was fascinated by the story on Gawker last week about the ‘Montauk Monster’. After checking it out, I assumed that this would be a mostly local tale for New Yorkers that head out... Continue reading...

Tweet Posted by Heather Dougherty at 12:12 PM | (0)
In Categories Entertainment | Fast Moving Search Terms | Viral Marketing