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Hitwise Intelligence - Heather Dougherty - North America

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'I’m Voting Republican' video: Politics go viral

June 27, 2008

A satirical website featuring a video called 'I’m Voting Republican’ is the latest viral video to make the rounds on the Internet over the past 2 weeks. The market share of visits to the website jumped 243% for the week ending June 21, 2008 and was ranked #17 among 659 websites in the Hitwise Politics category. Email has been a huge driver of traffic for 'I’m Voting Republican', sending 70% of the traffic last week – with the bulk coming from Yahoo! Mail (33%) and Windows Live Mail (29%).

As of today, the video has been viewed over 2.6 million times according to the stats on YouTube and 16% of the traffic to I’m Voting Republican visit YouTube immediately after a visit. The website features a register to vote button on the website which sends visitors to Rockthevote.org and has resulted in 5.5% of the traffic visiting afterwards. The MySpace page was also a popular destination after viewing the video.

Ironically, this week the ‘I’m Voting Republican’ captured a higher market share of visits than John McCain’s website.

Posted by Heather Dougherty at 03:42 PM | (0) | (0)
In Categories Viral Marketing

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