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Hitwise Intelligence - Heather Dougherty - North America
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Nintendo Wii Fit brings fitness to the game playing masses
May 27, 2008
The latest video game craze is the release of Nintendo’s Wii Fit, a game focusing on exercise and fitness. First released in Japan in December, the Wii Fit became available in the US last week on May 21st, which caused a surge in the searches for the game. During the 1st week of the release, searches for ‘Wii Fit’ increased 288% as compared to the previous week. Searchers were seeking content about the Wii Fit, most commonly looking for the release date, prices, pre-order information and reviews.
The Nintendo website received 25% of the search traffic from 'wii fit', followed by Wikipedia and YouTube; for those looking for facts and video demonstrations. As with the Wii console, the demand for the game outstrips the supply, so retailers offering the ability to pre-order the game were also popular websites to receive traffic from the searches for the 4 weeks ending May 24, 2008.
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Posted by Heather Dougherty at 04:25 PM
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