About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Heather Dougherty - North America
Analyst Weblog
« Going green for Earth Day | Price conscious consumers seeking deals online »
Miley Cyrus Vanity Fair Photos Drive Huge Traffic Spike
May 01, 2008
The controversial photo spread of 15 year old Miley Cyrus (aka Hannah Montana) in Vanity Fair has been causing quite a commotion in the media since last weekend. The market share of visits to Vanityfair.com increased over 20x on Monday (April 28, 2008) as critics and fans flocked to the website to see the photos for themselves. The spike for the Annie Leibovitz photos of Miley Cyrus was nearly 2x higher than the traffic for the Lindsay Lohan photos in New York magazine in February.
Searches for 'miley cyrus' also surged for the week ending April 26, 2008, jumping 2.6x the volume of the previous week. The increase in searches are also the result of racy photos of Miley that had been leaked earlier in the week in addition to the Vanity Fair photos.
The vast majority of the traffic on Monday was new to the Vanity Fair website, 98% of the visitors had not visited in the past 30 days. Google was the leading driver of traffic to VanityFair.com, followed by Yahoo! OMG & Yahoo! News. The News & Media category was a major referral source on Monday, sending 37% of the traffic stemming from the extensive coverage in all of the major news outlets over the weekend.
Tweet
Posted by Heather Dougherty at 08:54 AM
| 
(0)
In Categories News and Media
Archives (view all posts)
Categories