May 12, 2008

Is Blinkx the next acquisition target?

Speculation is rising around a potential acquisition of Blinkx, a video search engine by either Google or News Corp (and possibly Yahoo!). Traffic to Blinkx has increased steadily over the past year – the market share of visits for the week ending May 10, 2008 is 10x higher than the same week in 2007. Much of this growth is being driven by new users, since 62% of the traffic to Blinkx during the same timeframe had not visited the website in the past 30 days.

Blinkx WMS 05-10-08.png

Among a custom category of 68 online video websites, Blinkx currently ranks #10, but their strength is really to serve as a referring partner for many of the sites. Of the websites that received traffic from Blinkx, Photobucket was the main beneficiary with 20% of the downstream traffic followed by The Weather Channel and Google. Websites for News Corp. (Photobucket and MySpace), Google (Google, YouTube and Blogger), and Yahoo! (mail, search, and video) are all well represented in the top 10 downstream for the week ending May 10, 2008, highlighting why they make logical potential bidders.

Downstream Blinkx 05 10 08.png

Posted by Heather Dougherty at 10:32 AM
Posted to Video

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Comments

My company Futurescape blogged two months ago about Hulu's openly stated (but little-reported) ambitions to be a Google-killing video search engine.

For a major player such as News Corp to buy up an established search engine like Blinkx, integrate it into Hulu and give the whole entity massive cross-promotion would be a logical move.

Posted by: Colin Donald at May 12, 2008 12:17 PM

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