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Hitwise Intelligence - Bill Tancer - North America

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Haiti Earthquake Relief - News Sites are Major Traffic Driver

January 15, 2010

With the devastating earthquake in Haiti on Tuesday, you would expect that traffic to charitable websites would register an increase. The chart below shows daily visits to the top 325 sites in our Community - Humanitarian websites.

haiti1.png

While search continues to be the #1 driver of traffic to charitable websites, news websites registered the greatest increase as a source of traffic.

haiti2.png

And which news sites were the top contributors of traffic on the days following the tragedy; Drudge Report 3.6%, ABCnews.com 0.2% and MSNBC 0.14%.

Posted by Bill Tancer at 05:34 PM | (1) | (0)

Comments

That's great and all that people are contributing to the relief fund, but everyone beware of scams! Don't click on un solicited links in emails, etc... just be smart about it. It's a good way to get your system infected or to get swindled.

Posted by Colesky | January 16, 2010 08:41 PM

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Bill Tancer

General Manager, Global Research at Hitwise.

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