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Hitwise Intelligence - Bill Tancer - North America

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Hitwise Commentary on ABCNews.com

July 10, 2008

In addition to our TIME.com column, we are now posting regularly to the ABCNews Blog. Our posts center around the application of Hitwise data to news related topics. Going forward, I'll be posting summaries of our TIME column and ABCNews blog here.

Over the last several weeks, we've written about consumer sentiment insight gleaned from search data, for example:

In this post, we've updated our analysis on year-over-year searches for "homes for sale" as insight into how consumers are reacting to the continuing slump in real estate.

Here, we address a novel theory that in tough economic times consumer consumption of adult content increases. Our data appears to validate that theory. '

And finally, here we talk about the dominance of increasing "gas prices" as our most top-of-mind economic concern.

We'll be posting more shortly. Stay tuned.

Posted by Bill Tancer at 02:39 PM | (0) | (0)
In Categories Economy