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Hitwise Intelligence - Bill Tancer - North America

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Jib Jab - Sense of Humor and Political Party

July 18, 2008

From today's ABCNews Blog

Political satire appears to be dominating campaign news this week. With the latest Jib Jab creation Time for Some Campaignin' this week, I thought it would be an opportune time to ask a new red-state, blue-state question: who has the greatest sense of humor, Republicans or Democrats?

The video which takes jabs at both sides of the aisle features, amongst others, McCain riding a tank over Barack Obama to Obama's frolicking in an idyllic forest, singing about change while riding a decidedly friendly unicorn.

Using the Mosaic segmentation of the U.S. population, I identified which of the 50 types identified most with the Democratic and Republican parties. The types that indexed the highest for visits to JibJab.com over the last four weeks were Major University Towns, Mature America, Academic Influences and Young Cosmopolitans which, with the exception of Mature America identify mostly with liberal thought and the Democratic Party.

The least likely types to visit JibJab.com in the same timeframe include America's Farmlands, Military Family Life and Upscale Suburbanites which all lean towards the right and identify mostly with the Republican Party. Perhaps Internet data along with humor levels indicates consumer's perception of bias in JibJab's satire.

Posted by Bill Tancer at 06:53 PM | (0) | (0)
In Categories Politics