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Hitwise Intelligence - Bill Tancer - North America

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Florida Primary: What Internet Data Says

January 29, 2008

Let me start by reiterating that an Internet visit does not equal a primary vote. That being said, there is still some very interesting insight to be gained by looking at visits to sites within the Hitwise Lifestyle - Politics category from Internet users in Florida.

The table below measures both the volume (who received the most visits from Internet users in Florida) and percentage (for their own site, regardless of that sites market share, who received the most visits from Florida Internet users as a percentage of their own site visits) for the official websites of Republican presidential candidates.

florida primary.png

We know from past primaries that Ron Paul visitors tend to be hyper-internet active and should probably be discounted in terms of primary votes, that leaves Romney, Huckabee and McCain, in that order, as the front-runners in Internet visits.

The percent visit column highlights the challenge with Giuliani's strategy. On a percentage basis he has the largest portion of Florida visitors to his site compared with other state visitors, yet his lack of visibility in other states puts him down in the 66th position for overall Florida volume.

Posted by Bill Tancer at 01:19 PM | (0) | (0)
In Categories Politics