October 23, 2007

Retail 100 Index - Fall Increases over Last Year

Today we issued a release on the new 2007 Retail 100 Index, a collection of the top 100 retailers in our Shopping and Classifieds category (the category contains over 20,000 sites). Our analysis shows positive growth in visits to the retail category comparing this year to last year. In a blog exclusive, below is an analysis of the daily pattern of visits to the 2007 Retail 100 Index, which on a daily average is showing a 13.5% increase over last year.

While visits to the Index may not match online (or offline) retail sales, their should be some correlation between visits and online sales. I noticed in this report Coach's CEO Lew Frankfort warned of a weak holiday outlook, more conservative than Wall Street is expecting. Frankfort went on to say that the retail landscape was weakening across the board.

Below, I've created a chart showing the market share of visits to Coach's website compared to our Apparel and Accessories category. Coach, going into this month is weak compared to the apparel category, but our data (at least in terms of visits) seems to contradict a sector wide decline.

Posted by Bill Tancer at 06:33 PM
Posted to Shopping and Classifieds

Trackback Pings

TrackBack URL for this entry:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/627.

Comments

Posted by: Brian Townsend at October 24, 2007 08:13 AM

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)