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Global Warming: A Search Term Analysis
October 19, 2007
This week's science of search column on TIME.com is up. In light of the Nobel Peace Prize award to Gore, we provided some data on Internet search patterns around global warming issues in the U.S.. Below is a table that I alluded to in the article, a search term analysis on the term "global warming" (where U.S. Internet users went after searching on the term).
The #1 site visited after searching on Global Warming is globalwarming.org, is a website from the Cooler Heads Coalition, an international non-profit that is "dedicated to smarter thinking on the subject of global warming and climate change." The big question is, are people clicking through to this site because the URL seems to be on-point for their search mission, or is this site's popularity from the term "global warming" an indication of the prevalence of global warming skepticism? Discuss...
Posted by Bill Tancer at 08:15 AM
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I suspect that the reason why globalwarming.org has the most traffic is supposed relevance due to the search terms. If the site was called coolerheads.org I am sure that they would not have as much traffic. Although Cooler Heads is working on some very creative content, such as the MTV Switch campaign that had ad groups like Oglivy donate/produce 30 second PSAs, this content has not taken off on the internet due to ineffective marketing.
Posted by charles | October 19, 2007 05:31 PM