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Hitwise Intelligence - Bill Tancer - North America

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Mattel v. Menu Pet Food Recall

August 23, 2007

This week's TIME column is posted here. This week I decided to compare searches surrounding Mattel's recall of toys found to contain lead-based paint with the pet food recall in March of this year. Here's a chart that didn't make it into the column, a comparison of volume of queries on "pet food recall" and "toy recall."

pet food v toy.png

Posted by Bill Tancer at 06:04 PM | (1) | (0)

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i read your article based on these findings and I have to disagree with your opinion. You took that information to a conclusion of we care more about our animals than we do about our kids...and that just isn't true. If it were, there wouldn't be so many people taking their dogs and cats to the pound to be put to sleep because, as they put it, "though they love them so much, they just don't have room or time for them anymore."

Dogs and cats were dying, and the fear of having our pets get sick and die, especially when they didn't recall the pet foods right away, because they are just animals, as opposed to humans, the fda didn't jump right on it. First they tested the food on dogs and killed a few more to make sure, then slowly started reacting.

So its not surprising that pet owners would turn to the internet to get information from other people concerned with animal welfare, which doesn't include the media as a whole.

As far as the lead paint in kids toys...I haven't read about one child who had been harmed or died due to this finding, and I am sure parents get their information from other sources than the internet. They can rely on the media and the government agencies to do a better job of keeping them safe. Not that they rely on those things alone, because you can't. But the toys were recalled as soon as they were found to contain lead paint...unlike what happened with the pet food recall.

Karen Herbert

Posted by Karen Herbert | August 30, 2007 11:15 AM

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Bill Tancer

General Manager, Global Research at Hitwise.

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