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Hitwise Intelligence - Bill Tancer - North America

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« July 2007 | August 2007 | September 2007 »

The Fan Fiction Phenom

August 30, 2007

This week's Science of Search column is up on TIME.com. Several months ago, when I stumbled upon FanFiction.net when looking at our Entertainment - Books and Writing category, I had never heard of Fan Fiction. That one fan fiction site... Continue reading...

Posted by Bill Tancer at 04:24 PM | (0) | (0)
In Categories books

Free, Discount, Cheap and other Value Determinants

August 24, 2007

A couple of weeks ago Sandra, our analyst in Asia Pacific, wrote a post on what she terms "search value determinants" to consider the language people use when they enter search queries. To follow on her post, I thought I’d... Continue reading...

Posted by Bill Tancer at 06:18 PM | (0) | (0)
In Categories Linguistics

Mattel v. Menu Pet Food Recall

August 23, 2007

This week's TIME column is posted here. This week I decided to compare searches surrounding Mattel's recall of toys found to contain lead-based paint with the pet food recall in March of this year. Here's a chart that didn't make... Continue reading...

Posted by Bill Tancer at 06:04 PM | (1) | (0)

I also Love Food

August 17, 2007

This week's TIME column is online here, a testament to what happens when you write on an empty stomach! One of the data-points that didn't make it into the article was the regional breakdown of visits to Dunkin Donut's site.... Continue reading...

Posted by Bill Tancer at 03:26 PM | (2) | (0)
In Categories Food and Beverage

New York Times Select Rumor - Data Perspective

August 15, 2007

The NY Post set the rumor mill churning last week with a report that the New York Times is set to drop the subscription fee to the New York Times Select. While the rumor may deserve a heaping spoonful of... Continue reading...

Posted by Bill Tancer at 09:51 AM | (0) | (0)

Dead Celebrities: Time Column Posted

August 11, 2007

This week's Science of Search column on TIME is posted here. As an added bonus here are the top ten searched on (living) celebrities over the last four weeks. Source: Hitwise... Continue reading...

Posted by Bill Tancer at 11:22 AM | (0) | (0)

Stephanie Meyer and the Reverse Tipping Point

August 11, 2007

We've written several blog posts about finding the "tipping point" for bands and musical artists using Hitwise data (see here). Heather Hopkins our VP of Research first discovered this phenomenon here. I wasn't surprised when I read this article (subscription... Continue reading...

Posted by Bill Tancer at 08:07 AM | (1) | (0)
In Categories books

Wikia - Jimbo takes on Google

August 03, 2007

This week's TIME column is up. I addressed Jimmy Wales recent comments about taking on the search industry. One of the most striking research points during my prep for the article was how dependent Wikipedia (a separate entity from Wikia)... Continue reading...

Posted by Bill Tancer at 04:52 PM | (2) | (0)