Hitwise Intelligence - Bill Tancer - US
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June 07, 2007
Google Universal Search - Video and Maps Benefit
Our column in TIME this week is about Google's dominance of the search market which, as of this week, measures at 64.8% of all U.S. Internet searches, more than double the nearest competitor Yahoo! Search. I've had many requests for an updated Google Properties chart posted here, but decided to do a pre/post analysis of the recent Google Universal Search initiative announced May 16, 2007.
Percentage U.S. Visits to Custom Category of Top Google Properties
It appears from this early analysis that the big winners for this new format are YouTube and Maps, while Image Search and News (which under the older format were occasionally featured top of page) are on the losing end.
Posted by Bill Tancer at 05:50 PM
Posted to Search
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Listed below are links to weblogs that reference Google Universal Search - Video and Maps Benefit:
» Google Maps & YouTube Are Big Traffic Winners in Google Universal Update from Search Engine Land: News About Search Engines & Search Marketing
Bill Tancer of Hitwise released new data comparing Google's web properties before and after the release of Google Universal Search. As we know, Google Universal Search changed how Google's vertical search results appeared in the main Google web search ... [Read More]
Tracked on June 8, 2007 08:29 AM
» Universal Search Benefits YouTube and Maps from Googlified
Bill Tancer of HitWise released a new set of data yesterday to compare the effects to Google’s properties after the announcement of Google Universal Search.
As you can see, Google Maps and YouTube received 20.34% and 8.26% of traffic increase, r... [Read More]
Tracked on June 8, 2007 11:52 AM
» Percentage U.S. Visits to Custom Category of Top Google Properties from Research News Jan-Jun 2007
Hitwise data Creating chart... [Read More]
Tracked on June 8, 2007 12:19 PM
» You Tube und Google Maps profitieren von Universal Search from nXplorer SEO & Marketing Blog
Ich habe einen Blick auf die aktuellen Zahlen von Hitwise geworfen.
Die Gewinner der Universal Search von Google sind eindeutig Goolge Maps (+20%) und YouTube (+8%).
Neben besseren Suchergebnissen (=glückliche Nutzer) steigert die Universal Search al... [Read More]
Tracked on June 10, 2007 03:46 AM
» Google Pursues a Product Bundling Strategy? from PardonMyFrench
My blog friend Bill Tancer from Hitwise provides a great snapshot of the use of Google products both before and after the new Google Universal Search changes. You can read Bill's post on the big winners and losers, but what [Read More]
Tracked on June 10, 2007 08:55 PM
Comments
Where's Base?
Posted by: Joel Cheesman at June 7, 2007 07:49 PM
Its pretty True that Percentage positive change shows fact that youtube and maps are apparently winners comparing to other contributors...
One more thing could be imphasized that Google video and Orkut shown Stability in their results too...While Google search Results did shown a small decrease of 0.32% Which could be considered as mere fluctuation as compared to its dominance in market.
Posted by: Jatin Juthani at June 8, 2007 02:08 AM
I thing the Google Maps rise in traffic might be because the release of Street View which got huge buzz and blog coverage.
Posted by: Markus Tressl at June 8, 2007 10:24 AM
Did you factor Summer vacation into your "analysis"?
Worth pointing out, schools let out during this same period of time!
Users being out of school for the Summer and going on Summer vacation could account for both a decline Gmail as well as Google Book Search. At the same time, users mapping out their Summer vacation destinations could account for an increase in Google Maps.
Picking "winners" at this point, is a little premature.
Posted by: Brian Ussery at June 22, 2007 05:56 PM
