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Hitwise Intelligence - Bill Tancer - North America

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« Election 2008 Update | eBay's Experiment - An Update »

Google eBay - Data on the Tiff

June 14, 2007

Danny Sullivan's post here first alerted me to eBay's move this week to cease sponsored listing ads on Google alledgedly over a Google party that conflicted with eBay's shareholder meeting. A couple of data points to consider to shed light on what eBay is deeming an "experiment:"

Google is the #1 source of traffic for ebay.com, accounting for 10.6% of its traffic for Tuesday 6/7/07.
From daily clickstream, that percentage dropped to 9.86% for Tuesday 6/12/07, representing a near 7% drop from the previous Tuesday.

From Google's perspective, eBay is the third most popular non-Google site visited from the Google.com domain behind MySpace and Wikipedia, accounting for 1.12% of Google's downstream traffic for Tuesday 6/7/07. For Tuesday 6/12/07, that percentage has droped to 1.03%, a 7.5% from the previous Tuesday.

Before I pulled the data I was expecting a bigger drop given the drastic removal of sponsored listing ads by eBay. Pulling the top search terms from Google to eBay reveals why the drop wasn't more noticeable. 25% of eBays search traffic from Google (and thats just the top 5 words) comes from brand, domain or navigational searches for eBay (e.g. "ebay," "ebay.com" "www.ebay.com").

More to follow as this story develops.

Posted by Bill Tancer at 02:11 PM | (2) | (5)

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