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Hitwise Intelligence - Bill Tancer - North America

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Antonella: A Search Phenom

March 07, 2007

My "Science of Search" column on Finding Antonella was posted today here. A quick follow-up for chart fans out there. In the article I talked about how last week, in light of the biggest market drop in five years, concerns over Iran, the sub-prime mortgage rate and other issues, the #1 topical search term driving traffic to news sites was "Antonella Barba."

Here's a chart to put Antonella's search-fame into perspective

antonella v paris britney.png

A few racy (lets call them PG-13) pics vaults Antonella past the former queen of searches Paris Hilton, past Bald-Britney (but not enough to eclipse unfortunate paparazzi photo Britney) to be one of the most search for personalities in the U.S. last week. This is going to throw a serious wrench into my Idol predictions this year.

Posted by Bill Tancer at 07:49 PM | (1) | (0)
In Categories Entertainment

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Comments

Nice timely reporting. She can't sing well but her searches might carry her to the top 12. She'd probably be better off on the Sopranos - LOL

Posted by Eric Frenchman | March 8, 2007 11:02 AM

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Bill Tancer

General Manager, Global Research at Hitwise.

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