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Hitwise Intelligence - Bill Tancer - North America
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Obama Clinton Chart Updated with Edwards
January 18, 2007
Loren Baker over at Search Engine Journal requested that I update my chart from this post to include John Edwards. I intentionally omitted Edwards from the previous chart because our search term analysis reveals that over 15% of searchers for Edwards were actually looking for John Edward, TV personality and psychic (anyone catch the irony here, election predictions, psychic...)
Anyway Loren, here you go:
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Posted by Bill Tancer at 04:39 PM
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Would also be interesting to track the various memes that will emerge - for instance, Obama Madrassa or Obama Muslim in recent days.
If I were on a candidate's team I'd be doing some serious search term gap analysis to ensure getting my own facts out there - I bet these people have Hitwise.
Posted by Ben | January 23, 2007 10:44 AM
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Much like a John Edward cold read, I don't think that chart is telling the full story.
Would a better indicator of users interested in the political campaign be those visiting a 'Politics' category as opposed to 'All Categories'?
This might also cut down on those 15% of searchers looking for the "psychic".
I'd also be interested in seeing traffic comparisons between candidate's websites as the campaign heats up.
Posted by Steve | January 18, 2007 09:38 PM