January 18, 2007

Google Checks in with Checkout

This post from Danny Sullivan's Search Engine Land alerted us to the latest push by Google to promote their new checkout service. As we've seen in previous posts here and here, the prominent placement of a Google Service on the home page usually results in a surge of visits to that service.

The chart below shows visits to Google Checkout (checkout.google.com). As you can see there was a big increase in traffic to the domain during the holiday season. The latest change to Google's homepage adding the $10 promotion appeared this Monday, January 15th.

This chart tracks market share of visits specifically to the payment page in Google Checkout (not the clicks on the home page link to Google Checkout, which land at www.google.com/checkout).

Below is a table of the top retail sites (from our Shopping & Classifieds parent category) sending traffic to Google Checkout for Tuesday January 16th.

It's interesting to note that Google Base is the #3 upstream provider to Google Checkout. The combination of the two may eventually become a competitive substitute to eBay/Paypal, even though at this point Paypal's market share is over 60 times that of Google Checkout.

Posted by Bill Tancer at 01:46 PM

Trackback Pings

TrackBack URL for this entry:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/432.

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)