About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Bill Tancer - North America
Analyst Weblog
Archives
« December 2006 | January 2007 | February 2007 »
Google Properties and the Google/Yahoo!/MSN Comparison
January 31, 2007
Below is the latest U.S. search volume breakdown for the top search engines. Google continues to grow its search volume to north of 63 percent for all executed searches in the U.S, but down very slightly in comparison to the... Continue reading...
Posted by Bill Tancer at 03:38 PM
| 
(0)
| 
(0)
In Categories Search
YouTube and Google: Quantifying the Synergy
January 29, 2007
Last week Google issued a statement that Google Video and YouTube would remain independent and that YouTube videos would benefit through inclusion in the Google Video Search Index. Leveraging our daily data on market share and clickstream, here's a quick... Continue reading...
Posted by Bill Tancer at 01:34 PM
| (0)
| (0)
In Categories Video
January 22nd, Most Depressing Day of the Year?
January 22, 2007
Dr. Cliff Arnall of Cardiff University in U.K. has developed an equation to predict the most depressing day of the year. Based on factors such as weather, unfulfilled New Year's resolutions, Debt and days since Christmas Arnall has declared today... Continue reading...
Posted by Bill Tancer at 12:41 PM
| (0)
| (0)
Special K - Another TV Search Call to Action
January 19, 2007
While watching morning television this am, I noticed a commercial for Special K. At the end of the spot the voice over urged users to go to Yahoo! Search and search on "Special K." The spot included a screen shot... Continue reading...
Posted by Bill Tancer at 02:53 PM
| (4)
| (0)
In Categories Search
Obama Clinton Chart Updated with Edwards
January 18, 2007
Loren Baker over at Search Engine Journal requested that I update my chart from this post to include John Edwards. I intentionally omitted Edwards from the previous chart because our search term analysis reveals that over 15% of searchers for... Continue reading...
Posted by Bill Tancer at 04:39 PM
| (2)
| (0)
In Categories Election2008
Google Checks in with Checkout
January 18, 2007
This post from Danny Sullivan's Search Engine Land alerted us to the latest push by Google to promote their new checkout service. As we've seen in previous posts here and here, the prominent placement of a Google Service on the... Continue reading...
Posted by Bill Tancer at 01:46 PM
| (0)
| (0)
Obama versus Clinton - Barack Advantage in Key States
January 16, 2007
In light of today's news that Barack Obama is filing campaign papers today for the 2008 Presidential election, I've assembled a quick chart comparing the popularity of Obama compared to Clinton based on search queries for the two potential candidates.... Continue reading...
Posted by Bill Tancer at 04:52 PM
| (4)
| (0)
In Categories Election2008
Strictly Come Dancing - Hitwise Data Right Again!
January 16, 2007
You may remember that in May 06, we used Hitwise search term volume data to predict that Taylor Hicks would win American Idol Season 5. After sweating it out, watching the finale on my living room couch (I was quoted... Continue reading...
Posted by Bill Tancer at 03:21 PM
| (0)
| (0)
In Categories Television
Fall Out Boy and Proof of the Tipping Point
January 04, 2007
Last month Heather Hopkins, our VP of Research in the UK illustrated how Hitwise data could reveal the "tipping point" of music talent (or when a band or artist would break into the mainstream) by looking at the traffic source... Continue reading...
Posted by Bill Tancer at 09:07 PM
| (0)
| (0)
In Categories Music
Archives (view all posts)
Categories