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Hitwise Intelligence - Bill Tancer - North America
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Blogs Increasing Influencer in Online Politics
September 22, 2006
Today we issued a press release regarding search and online politics which revealed the top issue related terms driving traffic to our politics category of over 800 sites. Leveraging some of our new charting and clickstream functionality, I decided to take a closer look at the traffic channels driving traffic to the politics category. The News category, particularly the Print News subcategory, has always figured heavily as an upstream provider, but the chart below indicates the increased influence and dominance of blogs as traffic contributors to online political sites:
The lines above indicate the percentage traffic contributed to the Politics category by Blogs and Print News sites. Here's a table for the top twenty blogs sending traffic to political websites:
Looking at this from the Blog categories' perspective, only 2.5% of the traffic leaving Blogs continued on to the Political category.
Posted by Bill Tancer at 04:28 PM
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Hi,
I'm struggling a bit with some of your figures.
Does the top chart show the % of website types from which users then went on to visit websites categorised as politics?
And the table below illustrates that the top 20 blogs that send traffic to political sites make up less than half those that do?
Cheers
Posted by Nick | September 28, 2006 08:14 AM