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Google Breaks 60% - U.S. July Search Volume Numbers

August 03, 2006

In addition to market share of visits and page impressions, one of the statistics that Hitwise compiles is the volume of searches executed on the top search engines. Given our large sample, "top" is defined as 57 search engines used by U.S. internet users during a four week period.

Below is a table showing the top three engines Google, Yahoo! Search and MSN Search for the four weeks ending July 29, 2006.

search engine share 72906.PNG

As you can see, the top engines combined account for over 94% of all search volume in the US. Since we last released these numbers in June 2006, Google (www.google.com) has increased its share from 59.3% to 60.2%, Yahoo! Search (search.yahoo.com) has increased from 22.0% to 22.5% and MSN Search (search.msn.com) has decreased slightly from 12.1% to 11.8%.

In the last few days leading up to Search Engine Strategies, and during the conference, check back for more search engine stats that I'll be reviewing during the Search Engine Landscape Panel on Monday.

Posted by Bill Tancer at 12:06 AM | (5) | (4)
In Categories Search Engines

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Comments

Who needs any subscriptions to eMarketer when you have Bill Tancer and Hitwise. You guys rock!!

Eric

Posted by Eric Frenchman | August 3, 2006 08:25 PM

Yahoo and MSN have now taken proactive steps to reclaim some of their lost traffic to Google.

Do a search on MSN for the keyword GOOGLE or do it for YAHOO, and do a keyword search on Yahoo for the term GOOGLE -

You will now see a search field - suggesting to the users that they use the present search engine they are on :LOL

As, the overture keyword suggestion tool shows, there were MILLIONS of keywords terms with "GOOGLE" - perhaps users were leaving
used

Posted by Search Engines WEB | August 7, 2006 01:16 AM

where is ask?

Posted by Zoolander | August 15, 2006 12:26 PM

With the acquisition of YouTube Google has truly become "The Next Microsoft" that people have speculated on for some time.

Posted by Dave Halliwill | October 17, 2006 07:04 PM

Interesting post Bill!
Nevertheless, I would be interested in a further breakdown of these numbers. For example, how large is the video search share across all searches? It would be interesting to find out how well engines like lumerias.com, blinkx.com or video.aol.com are performing. Sadly, neither Hitwise nor Nielsen sport this type of analysis.

Posted by Ben Zakis | August 17, 2007 12:02 PM

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