About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise Intelligence - Bill Tancer - North America
Analyst Weblog
« Myspace Videos on the Rebound | MySpace Moves Into #1 Position for all Internet Sites »
Youtube, NBC and Search Data
July 08, 2006
On June 27, NBC and Youtube announced a pact to promote select content on the Youtube site. Upon hearing the news I was intrigued by NBC's choice to feature The Office, Jay Leno and SNL content on Youtube. I remember previously looking at the search terms driving traffic to NBC site, and thinking it was a great indicator of the crossover of Internet user interest with NBC programming. Here's a freebie for the NBC executives, the top 20 search terms driving traffic to NBC for the 12 weeks ending July 1, 2006:
The popularity of Deal or No Deal in search term results is most likely due to the specific Internet call to action presented during the television broadcasts. Besides game shows, daytime soap operas figure most prominently in NBC's search data. The Office appears as the 24th most popular term. To capitalize on this data NBC might want to consider the addition of Days of Our Lives in Passions content to the Youtube pact.
On a separate note, my apologies for the trickle of posts over the last several weeks. I was involved in a pretty nasty cycling accident that left me with a cast on my left hand and some difficulties using my right arm. Thankfully, I decided to try voice recognition software again after dismissing it over five years ago. I was amazed at the speed and accuracy of the latest version of Dragon NaturallySpeaking software, in fact I think I can even post faster and more often by voice. Stay tuned for some great upcoming posts.
Posted by Bill Tancer at 03:54 PM
| 
(1)
| 
(0)
TrackBack
TrackBack URL:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/257.
Comments
Archives (view all posts)
Categories
Hi Bill,
Sorry to hear of your cycling accident. Hope NBC buys HitWise - they really should and maybe the free giveaway will arouse interest by NBC in it.
I posted about your post - also find it facinating that you used Dragon Natually Speaking to dictate the post. Like you, I played with Voice Recognition software years back but never found it that helpful. Perhaps the software has matured and laptops/desktops have become much more powerful making voice recognition software much easier to use now.
Posted by WebMetricsGuru | July 9, 2006 08:54 PM