« MySpace Tops in Sending Google Traffic | Gas Prices Redux »

Google Drives DaVinci Code Promotion

May 11, 2006

In another testament to the power of links on the Google SERP (search engine result page) and the success of cross media promotion using search, take a look at the following chart on visits to Sonypictures.com (this is where the official Davinci Code Quest site is housed):

google davinci.png

By looking at the Hitwise clickstream report for Sonypictures.com, we can determine that the strong increase in market share of visits to Sonypictures.com was driven by Google, which provided over 30% of the websites traffic for the week ending May 6th.

The following chart shows the historical upstream percentage of traffic from Google to Sonypictures.com, demonstrating the increase from 3% to 30% in just over three weeks.

google davinci 2.bmp

What is responsible for this increased Google traffic? Most likely the following SERP link, which drives traffic to the sonypictures.com domain:

google davinici 3.bmp

See Heather Hopkin's in analysis of a similiar phenomenon in the UK here.

Posted by Bill Tancer at 10:48 AM | (0) | (0)

TrackBack

TrackBack URL:
http://weblogs.hitwise.com/movabletype/mt-tb.cgi/200.

Post a comment

If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry.

 
 

About Hitwise

Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.