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Hitwise Intelligence - Bill Tancer - North America

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Word Pairs, Gas Prices and Hybrid Cars

January 10, 2006

Flying from Boston to JFK this afternoon, I was watching CNBC from my Jet Blue seat back TV. On the Closing Bell, there was a discussion about the popularity of hybrid cars in the wake of falling gas prices.

gas prices suv hybrid.JPG

By charting searches for "hybrids" and "suv" alongside gas prices (mean U.S. retail gas prices) we see the positive correlation 9/05 to present between hybrids and gas prices and the negative correlation between SUVs and gas prices. Its interesting to note how short lived hybrid interest is after falling prices.

Posted by Bill Tancer at 11:08 PM | (0) | (0)

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Bill Tancer

General Manager, Global Research at Hitwise.

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