About Hitwise

Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.

Hitwise Intelligence - Bill Tancer - North America

Analyst Weblog

« Google Pontiac: A Search Call-to-Action | January Online Retail Visits Grow 4.4% »

Brokeback Mountain Dominates Movie Searches

January 31, 2006

Today started rather early with a 5:30 a.m. announcement of the Academy Award nominations. Here are some excerpts from the press release that I wrote soon afterwords:

For the week ending January 21, 2006, searches for "Brokeback Mountain" were over 57 times more prevalent than the next most searched on nominated movie, "Crash," and over nine times more prevalent than all other nominated movie titles combined. Here's the chart:

academy awards movies.png

Based on Hitwise Demographic data, for the four weeks ending January 28, 2006, visitors to the Brokeback Mountain official move site were 56.8% male versus 43.2% female while 53.8% of visitors to the site were between the ages of 25 to 44. Regional breakdown of visitors to the site during the same timeframe indicate that the states with the highest index of visitors to the Brokebackmountain.com site based on online representation were: Arkansas (216.8, indicating that online residents of Arkansas were more that twice as likely to visit Brokebackmountain.com than the U.S. Internet population overall), Connecticut (198.2), Oklahoma (167.0), Rhode Island (164.8) and Tennessee (156.9).

Posted by Bill Tancer at 02:20 PM | (0) | (0)