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Hitwise Intelligence - Bill Tancer - North America

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A Charting Favorite: Thanksgiving and Dieting Don't Mix

November 16, 2005

Today we issued the second press release in our Hitwise Holiday Series, highlighting the fact that search is driving 48% of visits to the top recipe sites as we approach Thanksgiving. I decided to take this opportunity to pull out one of my favorite charts that demonstrates the trade-off between searches for Thanksgiving Day recipes and visits to the major online dieting sites...

dieting versus thanksgiving.png

A little food for thought (pun intended). For more holiday food analysis, check out LeeAnn Prescott's recent entry.

If you'd like to receive our Holiday Press Release Series, you can sign up here.

Posted by Bill Tancer at 07:08 PM | (0) | (0)

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Bill Tancer

General Manager, Global Research at Hitwise.

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