August 07, 2008

How Cuil is This?

We received numerous requests to update the daily chart from our last post on Cuil. As expected, as the initial media hype subsided, traffic to the upstart search engine has declined precipitously.

As of this Tuesday, August 5th, Cuil.com ranked as the #1034 most visited website amongst all websites, and in the #34 position in our search engines category. We are also getting basic demographic data and lifestyle (Mosaic) segmentation on visitors to this new engine. The site is skewing male (64.4%) and here's an interesting tidbit, the largest age segment of visitors is 55+ (36.3%). This is probably due to the influx of traffic from news sites covering the search engine's launch.

In my next post on Cuil, we'll examine the Mosaic types that are visiting the site.

Posted by Bill Tancer at 11:29 AM | Comments (0) | TrackBack (0)
Posted to Search

August 06, 2008

Today's Post on the Freakonomics Blog

Head on over to the Freakonomics Blog on the New York Times site to check out our latest post on gas price and measuring consumer sensitivity.

Posted by Bill Tancer at 05:56 PM | Comments (0) | TrackBack (0)

Obama v. McCain: Hitwise Demographic Match

From our ABCNews Blog:

We have a new tool at Hitwise that allows us to take the demographics and psychographics of visitors to a website and then, based on the segmentation of visitors to that site across basic demographics (gender, age, income, region) and Mosaic types (50 types based on behavioral activity) and find the best match for other sites by category.

I ran an experiment this morning using the official campaign sites for Barack Obama and John McCain, here are the results. While not all Linkin Park fans are Barack Obama supporters, or Yankee fans McCain supporters, this simple analysis tells us those sites that best match the composition of visitors by industry category.

As we get closer to November, I'll continue to build online personas based on demographic match for each candidates site visitor. Stay tuned.

Posted by Bill Tancer at 05:48 PM | Comments (0) | TrackBack (0)

August 04, 2008

Tax Stimulus Checks - A Freakonomics Guest Post

This week I will be guest-posting on the New York Times Freakonomics Blog. In my first post, I examine a theory that has been circulating that the recent tax stimulus package has benefited, amongst others, the adult entertainment industry.

We'll be posting two more items this week. Stay tuned for more.

Posted by Bill Tancer at 02:17 PM | Comments (0) | TrackBack (0)