November 19, 2009

Blog Shops popular in Singapore

Christmas online shopping in Singapore and Hong Kong has gained strength over the past few years, with visits to the Shopping and Classifieds industry reaching a 3-year high during the week ending 28 November 2008 in Singapore, and week ending...
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Posted by Sandra Hanchard at 04:57 PM | Comments (0) | TrackBack (0)
Posted to Shopping and Classifieds

October 30, 2009

What retail categories are Gen Ys searching for online?

In my last post I looked at search terms by 18-24 year old Australian users, and indicated how they were more likely to search for bricks and mortar brands than online players; with an overall tendency to search by brands...
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Posted by Sandra Hanchard at 11:45 AM | Comments (1) | TrackBack (0)
Posted to Gen Y | Search | Shopping and Classifieds

October 27, 2009

How do Gen Ys search online when they do shopping research?

Now that we’re into the lead up to Christmas shopping, there has been some commentary on what tactics retailers will apply to make the most of online shopping, including social media. Given this could potentially become a crowded space, retailers...
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Posted by Sandra Hanchard at 03:19 PM | Comments (2) | TrackBack (0)
Posted to Gen Y | Search | Shopping and Classifieds

October 19, 2009

Kindle searches spike 300% in Australia

The recent announcement that the Kindle will be available to Australian consumers resulted in a 300% lift in searches during the week ending 10 October 2009, with searches maintaining their momentum the following week. Australian interest in the Kindle has...
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Posted by Sandra Hanchard at 02:29 PM | Comments (0) | TrackBack (0)
Posted to Shopping and Classifieds | eBooks

October 13, 2009

eBay 10 Years On

Last week eBay Australia’s website celebrated its 10th anniversary, so I thought it timely to have a look at the website’s performance over the past few years. Over the past 10 years eBay Australia has had many local competitors come...
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Posted by Alan Long at 12:17 PM | Comments (3) | TrackBack (0)
Posted to Auctions | Retail | Shopping and Classifieds

October 12, 2009

Early-adopters in NZ looking to shop on funky T-shirt websites

Last week we launched Hitwise Lifestyle, our online segmentation and targeting tool, in the New Zealand market. Hitwise Lifestyle is built on Mosaic, a geodemographic classification system developed by Pacific Micromarketing and Experian. Each of New Zealand's 1.4 million residential...
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Posted by Sandra Hanchard at 12:23 PM | Comments (0) | TrackBack (0)
Posted to Behavioural Targeting | News and Media | Shopping and Classifieds

September 07, 2009

Costco Australia launch - Who is feeling the biggest online impact?

The opening of US retailer and membership warehouse club, Costco in Melbourne attracted a healthy amount of fanfare online, with the term “costco” increasing 8-fold during the week ending 22 August 2009, compared to the previous week. The Costco Australia...
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Posted by Sandra Hanchard at 03:38 PM | Comments (2) | TrackBack (0)
Posted to Shopping and Classifieds

April 28, 2009

What gadgets are early adopters searching for?

Later this week I’ll be sharing some insights at the Australian Retail Symposium 2009 on how specific demographic segments search for retail brands and products. I’ve looked at searches by Australian households in our Hitwise Lifestyle segment, ‘Young Ambition’, who...
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Posted by Sandra Hanchard at 12:44 PM | Comments (3) | TrackBack (0)
Posted to Early Adopters | Electronics | Shopping and Classifieds