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Hitwise Intelligence - Asia Pacific
What retail categories are Gen Ys searching for online?
October 30, 2009
In my last post I looked at search terms by 18-24 year old Australian users, and indicated how they were more likely to search for bricks and mortar brands than online players; with an overall tendency to search by brands... Continue reading...
Posted by Sandra Hanchard at 11:45 AM
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In Categories Gen Y | Search | Shopping and Classifieds
How do Gen Ys search online when they do shopping research?
October 27, 2009
Now that we’re into the lead up to Christmas shopping, there has been some commentary on what tactics retailers will apply to make the most of online shopping, including social media. Given this could potentially become a crowded space, retailers... Continue reading...
Posted by Sandra Hanchard at 03:19 PM
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In Categories Gen Y | Search | Shopping and Classifieds
Kindle searches spike 300% in Australia
October 19, 2009
The recent announcement that the Kindle will be available to Australian consumers resulted in a 300% lift in searches during the week ending 10 October 2009, with searches maintaining their momentum the following week. Australian interest in the Kindle has... Continue reading...
Posted by Sandra Hanchard at 02:29 PM
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In Categories Shopping and Classifieds | eBooks
Climate Change – An Online Perspective
October 15, 2009
Today is Blog Action Day, an annual event that unites the world's bloggers in posting about the same issue on the same day on their own blogs with the aim of sparking discussion around an issue of global importance. I... Continue reading...
Posted by Alan Long at 06:14 PM
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In Categories News and Media | Politics | weather
eBay 10 Years On
October 13, 2009
Last week eBay Australia’s website celebrated its 10th anniversary, so I thought it timely to have a look at the website’s performance over the past few years. Over the past 10 years eBay Australia has had many local competitors come... Continue reading...
Posted by Alan Long at 12:17 PM
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In Categories Auctions | Retail | Shopping and Classifieds
Early-adopters in NZ looking to shop on funky T-shirt websites
October 12, 2009
Last week we launched Hitwise Lifestyle, our online segmentation and targeting tool, in the New Zealand market. Hitwise Lifestyle is built on Mosaic, a geodemographic classification system developed by Pacific Micromarketing and Experian. Each of New Zealand's 1.4 million residential... Continue reading...
Posted by Sandra Hanchard at 12:23 PM
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In Categories Behavioural Targeting | News and Media | Shopping and Classifieds
Government sites receive more traffic from Social Nets than News and Media
September 21, 2009
During a recent presentation at the AMI Government Marketing and Communications Conference, I noted that Government websites received more traffic from Social Networking and Forums than the online News and Media industry for the first time during August 2009 in... Continue reading...
Posted by Sandra Hanchard at 11:58 AM
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In Categories Government | Social Networking
Experian Hitwise
September 10, 2009
Hi All, You may notice a new identity to Hitwise today that reflects the integration of our brand with that of our parent, Experian. While the look and feel of our brand may change – the values, commitment and quality... Continue reading...
Posted by Alan Long at 05:56 PM
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In Categories Experian Hitwise