The article Australian Media Consumption is available over on the new Marketing Forward Asia Pacific blog. Australian Media Consumption In the last few weeks we’ve spent a lot of time in the media space, specifically the online media space: who... Continue reading...
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Posted by Tim Lovitt at 03:08 PM
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In Categories Media
The recently released April-June Quarterly Banking Review (available for download) spotlights the habits of Australian consumers – not only are we saving more and paying down debt, but we're not thinking about new debt unless it’s a mortgage. Searches for... Continue reading...
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Posted by Tim Lovitt at 01:07 PM
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In Categories Finance
Melbourne PR and Communications consultant Hamish Jones yesterday tweeted a question close to our hearts:Never watched an episode of #The Block. Are these odds likely to accurate reflect the results? Not being home renovators was part of it, but... Continue reading...
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Posted by Tim Lovitt at 06:14 AM
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In Categories Media | Power of Search | Prediction | twitter
Predicting winners is big business, whether in business, at the track, or a punt between friends. To quote the abstract of Prediction Markets in Theory and Practice by Justin Wolfers and Eric Zitzewitz, “market-generated forecasts typically outperform most moderately sophisticated... Continue reading...
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Posted by Tim Lovitt at 05:09 PM
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In Categories Masterchef | Power of Search | Prediction
Announced recently at the Cannes Lions, the Huffington Post is soon to be launching an outpost in Australia. This seemed a little strange to us here – Australia is small in comparison to the US, we have a range of... Continue reading...
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Posted by Tim Lovitt at 01:06 PM
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In Categories Media | Politics | Publishing
Whilst the NBN contractual announcements of the other week were more than enough to send Twitter crazy , the consumer interest in all things high-speed from Australians is greater than it might seem. Firstly, using Topsy’s Twitter analytics, we can... Continue reading...
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Posted by Tim Lovitt at 08:27 PM
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In Categories nbn | twitter
While Sony Pictures are releasing the movie ‘The Social Network ‘in Australian cinemas on October 28 well behind the US and UK, I couldn’t resist providing some updated data around Facebook after seeing my colleague ,Robin Goad’s post yesterday. For... Continue reading...
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Posted by Alan Long at 06:18 PM
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Apparel retailers in Australia have really embraced the online channel in the past few years, reflected by significant year on year growth of 49% in visits during August 2010. Other fast moving industries included; Appliances and Electronics (+26.7%), Computers (+18.2%),... Continue reading...
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Posted by Sandra Hanchard at 06:34 PM
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In Categories Apparel and Accessories | Shopping and Classifieds