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Hitwise Intelligence - Asia Pacific
iPad – which Aussie telco has the best audience fit with Apple?
February 02, 2010
Last week Alan and Robin wrote about the hype leading up to the announcement of the Apple iPad. In Australia, major telcos are well aware of consumers' interest in the iPad, and are keen to replicate the success of the... Continue reading...
Posted by Sandra Hanchard at 12:21 PM
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In Categories iPad
The Apple Tablet - iWonder!
January 25, 2010
The computing industry and no doubt a few other industries, such as publishing, are holding their collective breath for the announcement of the impending release of the Apple iSlate / iPad / iTablet this coming Thursday morning (8am Australian East... Continue reading...
Posted by Alan Long at 04:50 PM
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In Categories Apple | Entertainment | Retail | Search | Shopping and Classifieds
Social Media overtakes Search Engines
January 22, 2010
In our recent report on Social Media in Australia, ‘The Rise and Rise of the Social Network”, I highlighted Social Networking and Forums growth and predicted that it would overtake Search Engines in visits during the weeks either side of... Continue reading...
Posted by Alan Long at 03:26 PM
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Paths to Retail Success
January 20, 2010
In the lead up to Christmas retailers implemented varied strategies and tactics to deliver buyers to their online stores, some with outstanding success. What stands out is that there’s more than one way to thrive online, and not just one... Continue reading...
Posted by Alan Long at 09:29 AM
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2009 Year of the Status Update: Spending more time on fewer sites
December 24, 2009
To wrap up my blog for this year, I thought I’d look at how Australian Internet users divide their time online. This is a pertinent question as marketers battle it out for the precious attention span of consumers on what... Continue reading...
Posted by Sandra Hanchard at 09:10 AM
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In Categories Engagement
More last-minute Christmas shopping this year
December 23, 2009
Visits to Shopping and Classifieds websites in Australia this year have been slower overall than in 2008. A key factor has been the fallout from the global financial crisis with consumers overall more cautious in their spending habits. As a... Continue reading...
Posted by Sandra Hanchard at 08:53 AM
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In Categories Shopping and Classifieds
Comparison shopping sites can help influence new shoppers
December 17, 2009
A few weeks ago I wrote about the opportunity for retailers to build brand credibility through strengthening online content around consumer product reviews. This is part of a wider theme of understanding both the short and long term influencing factors... Continue reading...
Posted by Sandra Hanchard at 08:00 PM
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In Categories Shopping and Classifieds
The Politics of Leadership
December 10, 2009
The change of Opposition leader last week piqued my curiosity as to whether we could have used the same theories that our colleagues internationally apply when looking to pick the winners of American idol or the UK’s X Factor. (See... Continue reading...
Posted by Alan Long at 09:39 AM
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In Categories Politics | Search