Analyst Weblog
How do we judge the value of large international sporting events such as the World Cup Soccer to the host nation? - Infrastructure investment - Employment gains - Increased tourism – immediate and ongoing - Ongoing awareness It’s obviously all... Continue reading...
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Posted by Alan Long at 02:43 PM
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In Categories Sport | Tourism | World Cup 2010
The buzz is building around Australia’s second consecutive tilt at the Football (Soccer) World Cup which begins on 13 June against Germany in the first game of the so called “Group of Death” that also features Ghana and Serbia. Australian... Continue reading...
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Posted by Alan Long at 01:31 PM
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In Categories Entertainment | Sport | Television | World Cup 2010
Yesterday we reviewed the comparative interest in the Olympics, the specific events that captured the attention and the relative site performance in Australia, New Zealand, Singapore and Hong Kong. Today, using our Search Intelligence product we are looking at how... Continue reading...
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Posted by Alan Long at 10:32 AM
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In Categories Beijing 2008 | Entertainment | Olympics | Search | Sport
This is part one of my last Olympic blog for a couple of years, but I can't promise others won't make comment. In today's installment I've updated an original chart, reviewed top performing sites through the Asia Pacific markets and... Continue reading...
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Posted by Alan Long at 11:19 AM
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In Categories Beijing 2008 | Olympics | Sport
As quickly as we cover religion and sex (see last week's fast movers blog), politics raises it's head and demands attention. In this week's fast moving search terms the announcement of Sarah Palin as Republican, John McCain's running mate for... Continue reading...
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Posted by Alan Long at 03:15 PM
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In Categories Celebrity | Entertainment | Fast Moving Search | Olympics | Politics | Search | Sport | Television
What an interesting week in the fast movers section. My parents always taught me to not discuss politics, religion and sex. This week I can avoid politics, but the other two are directly linked and have raised the interest of... Continue reading...
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Posted by Alan Long at 09:59 AM
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In Categories Beijing 2008 | Celebrity | Entertainment | Fast Moving Search | Olympics | Religion | Search | Sex | Sport
The fastest moving search terms in Australia last week were: 1. bernie mac 2. olympic medal tally 3. medal tally 4. michael phelps 5. olympic results 6. bigfoot 7. falls festival 8. olympic schedule 9. yahoo7 olympics 10. royal Adelaide... Continue reading...
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Posted by Alan Long at 04:38 PM
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In Categories Beijing 2008 | Entertainment | Olympics | Pay TV | Sport | Television
Australian and New Zealand audiences are leading the charge to the official Olympics website in the lead-in to the 2008 Beijing Olympic Games. With the Games already underway and the Opening ceremony on Friday night audiences will continue to flock... Continue reading...
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Posted by Alan Long at 01:00 PM
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In Categories Beijing 2008 | Brand | Entertainment | NBC | Olympics | Sport | Television