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Hitwise Intelligence - Alan Long - Asia Pacific
Analyst Weblog
Category Archives: Social Media
My School drives growth for My School Australia
February 17, 2010
An inadvertent outcome from the launch of the Federal Government’s My School website was the huge traffic spurt to the social network, My School Australia. The Federal Governments awaited education website, My School (www.myschool.edu.au) launched at the start of the... Continue reading...
Posted by Alan Long at 11:25 AM
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Social Media overtakes Search Engines
January 22, 2010
In our recent report on Social Media in Australia, ‘The Rise and Rise of the Social Network”, I highlighted Social Networking and Forums growth and predicted that it would overtake Search Engines in visits during the weeks either side of... Continue reading...
Posted by Alan Long at 03:26 PM
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Paths to Retail Success
January 20, 2010
In the lead up to Christmas retailers implemented varied strategies and tactics to deliver buyers to their online stores, some with outstanding success. What stands out is that there’s more than one way to thrive online, and not just one... Continue reading...
Posted by Alan Long at 09:29 AM
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Social Networking and Forums take over Search Engines in New Zealand
December 07, 2009
In New Zealand Social Networking and Forums has surpassed Search Engines in the week ending 5 December 2009. I have been tracking this on a daily basis and over the past 6 weeks Social Networking and Forums had been ahead... Continue reading...
Posted by Alan Long at 02:14 PM
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Facebook driving the Industry growth (NZ)
December 04, 2009
Facebook, YouTube, MySpace, Bebo and Twitter make up 67.0% of the Social Networking and Forums industry, and receive substantial media coverage. They each sit inside the top 50 websites visited by all New Zealand Internet users in November 2009: 2.... Continue reading...
Posted by Alan Long at 03:58 PM
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In Categories Social Media
Bebo out from downunder?
November 20, 2009
This morning’s online news reported that Bebo is about to close its Australian operations. But what does that really mean? To Australian Bebo users it means very little, there will be no change to their interaction with their social networks,... Continue reading...
Posted by Alan Long at 04:31 PM
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East Asian Games generating interest
November 20, 2009
The 5th East Asian Games on 5 December is for the first time being staged in Hong Kong. This is the first time Hong Kong plays host to a large-scale multi-sport international event. The East Asian Games brings together 2,300... Continue reading...
Posted by Alan Long at 11:39 AM
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In Categories Government | Hong Kong | Olympics | Social Media
The changing face of Social Networks
November 18, 2009
This is the first in a blog series reviewing the lifestyle and demographic changes seen in the online audience profiles of the Social Networking and Forums industry in Australia. The series acts as a sequel to the upcoming Experian Hitwise... Continue reading...
Posted by Alan Long at 04:40 PM
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The Rise and Rise of the Social Network Q&A
November 11, 2009
Sandra Hanchard and I presented a webinar titled ‘The Rise and Rise of the Social network’ earlier this week, and due to time constraints we could not answer all the questions posed to us, so the following are our responses.... Continue reading...
Posted by Alan Long at 06:12 PM
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In Categories Social Media
Twitter’s Growing Influence
September 08, 2009
We have all been aware of Twitter’s amazing growth over the past 6 months, including the impact that global celebrities (such as Oprah, Britney Spears, Ellen de Generes and Ashton Kutcher) have had on the uptake and membership of Twitter... Continue reading...
Posted by Alan Long at 04:14 PM
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Digging Ads
June 22, 2009
On June 3 Digg.com has announced an upcoming pilot of an advertising platform, Digg Ads, which allows users to ‘digg’ an advertisement. This will move the ad up the page and lower the cost per click price paid by the... Continue reading...
Posted by Alan Long at 06:47 PM
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In Categories Advertising | Social Media
Oprah may be America’s Tweet-heart, but she doesn’t make the earth move Downunder!
April 24, 2009
My colleague in the US, Heather Hopkins recently covered the blaze of publicity around Oprah Winfrey starting to tweet and its immediate impact on Twitter’s US share of visits. In Australia the influences seem to be broader than America’s new... Continue reading...
Posted by Alan Long at 07:22 PM
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In Categories Social Media
