Analyst Weblog
An inadvertent outcome from the launch of the Federal Government’s My School website was the huge traffic spurt to the social network, My School Australia. The Federal Governments awaited education website, My School (www.myschool.edu.au) launched at the start of the... Continue reading...
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Posted by Alan Long at 11:25 AM
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In our recent report on Social Media in Australia, ‘The Rise and Rise of the Social Network”, I highlighted Social Networking and Forums growth and predicted that it would overtake Search Engines in visits during the weeks either side of... Continue reading...
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Posted by Alan Long at 03:26 PM
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In New Zealand Social Networking and Forums has surpassed Search Engines in the week ending 5 December 2009. I have been tracking this on a daily basis and over the past 6 weeks Social Networking and Forums had been ahead... Continue reading...
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Posted by Alan Long at 02:14 PM
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Following from yesterday’s post ‘Searches getting longer” today we look at the impact of branded search (aka navigational search) and the trends in the success rates of searches on the major Search Engines used by Australian Internet users. The following... Continue reading...
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Posted by Alan Long at 10:53 AM
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Last week I spoke at Search Engine Room in Sydney and presented some of the trends we are seeing in how Australian’s interactions with search Engines are changing. There has been a global trend that my international colleagues have been... Continue reading...
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Posted by Alan Long at 04:19 PM
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In his most recent post, our General Manager of Global Research, Bill Tancer looked at the importance of Google to the Wall Street Journal following Rupert Murdoch’s recent comments in a Sky News interview (http://blogs.wsj.com/digits/2009/11/09/news-corp-considers-a-google-ban/?mod=rss_WSJBlog) saying he would consider blocking... Continue reading...
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Posted by Alan Long at 06:36 PM
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In Categories Google | News and Media | Search | Search Engines
Last week I posted some initial stats around the launch of search engine challengers Wolfram Alpha and Bing. Today I am going to dig a little deeper into Bing’s launch in the Australian market. . The chart below illustrates the... Continue reading...
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Posted by Alan Long at 05:38 PM
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In Categories Brand | Google | Search | Search Engines
Over recent weeks two new entrants have appeared on the search landscape globally. The uniquely named Wolframaplha (www.wolframalpha.com) and Microsoft’s new entry Bing (www.bing.com). WolframAlpha (www.wolframalpha.com) made its public debut on 15 May, 2009 and Bing (www.bing.com) launched last week... Continue reading...
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Posted by Alan Long at 04:55 PM
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In Categories Search | Search Engines